Writing to argue Essay Example for Free

Writing to argue Essay Writing to argue is a very popular choice of writing for both exams and coursework. By carefully following the advice below you should be able to improve your grade ARGUMENT OR PERSUASION? Argument and persuasion are very similar styles of writing; indeed many treat them both as writing that seeks to influence. There are some differences, however. An argument is an issue about which reasonable people disagree. An effective argument, therefore, will put forward a well-reasoned point of view, one that recognises but aims to counter other equally valid views; persuasion tends to be far more single-minded in its aim to change minds. A good argument is based, therefore, mainly on reason (even if this is passionately even emotionally conveyed); persuasion tends to be a more one-sided, personal and emotional conviction that only one way is the right way. ARGUMENT AND THE ANCIENT ART OF RHETORIC The art of argument and persuasion has been studied for thousands of years. The ancient Greeks called it rhetoric and its two most famous teachers were the two Greek philosophers, Aristotle and Cicero. CLASSICAL RHETORIC The Greeks believed that the ideal way to persuade someone was through the use of reason alone (which they called logos); however, they recognised that human weakness meant that two further techniques were also useful: the appeal to character (called ethos) and the appeal to emotion (called pathos). LOGOS THE APPEAL TO REASON Most people believe themselves to be reasonable so appealing to a persons sense of reason is the most effective means of convincing them to change their way of thinking. ETHOS THE APPEAL TO CHARACTER We all share common ideas of what is right and wrong; demonstrating your own or appealing your opponents sense of what is right and fair is highly persuasive. PATHOS THE APPEAL TO EMOTION It is said that when emotion comes in through the door, reason departs via the window so use emotional pleas with care; but, persuasion does often succeed by the careful and considered use of emotion especially showing how passionate you feel for your point of v iew. What makes an effective argument? * Arguments should seek to answer the question Why? in full for one side of the argument (some exam questions might ask for both sides to be made clear). * The tone of voice with which you choose to address your reader (e.g. friendly, serious, assertive, etc.) and the register of language you adopt (the complexity of vocabulary and degree of formality or informality, for example) should be appropriate to the task and the audience. 1. Consider your audience * Immediately capture their attention with a lively and interesting opening sentence. * Be tactful and show you respect their point of view (but never agree that it is better than your own!) * Sound authentic, knowledgeable, trustworthy and convincing. * Acknowledge that other views exist but find ways to counter these with your own more reasonable points. * Logic and reason win arguments but be passionate about your views * Interest your audience by using a suitable anecdote to illustrate one of your major points. * Never sound superior, condescending or impolite. Any suggestion that other viewpoints are silly or foolish is the equivalent of calling your reader silly and foolish. The result? Lost argument. Lost marks. Try switching roles how could you be convinced? 2. Know the conventions of the form of your writing * You may be asked to write in the form of an essay, a formal or informal letter, an newspaper or magazine article, a school newsletter, a speech, and so on. Make sure you know the conventions that apply to each of these. 3. Know the most effective argument methods * Remember that because the other sides view is reasonably held, you will only win them over through impassioned reason and logic. * The key to a successful argument is to plan well, making sure you release your various points in a progressively convincing order. Try to show that you have planned or, as the examiners put it: consciously shaped your response. This gains many extra marks. * You need to show that your opponent can trust you so make up a solid and believable reason why you are in a good position to argue over this issue. * An effective way of convincing someone that you are reasonable is to argue from a position of what is called common ground. This is an outcome that is common to both of you an end-point you both desire. Having acknowledged this, you then proceed by showing how your way to this goal is the best way. * A strong way to show how reasonable you are is to acknowledge that other views are well thought out just not quite as well thought out as your own. This is a skilful and subtle approach. * Using a humorous or vivid but entirely reasonable and realistic anecdote to illustrate a point can be an excellent way of countering the opposite point of view, e.g. Let me tell you about a friend of mine. He . * Use rhetorical devices such as rhetorical questions, list of three, repetition, etc. to increase the persuasive power of your argument. The most successful arguments are INTERESTING, ORIGINAL AND APPEALING ORGANISED, PROGRESSIVE AND CONVINCING EASY TO FOLLOW THOUGHTFUL AND CONSIDERATE SUBTLE and SOPHISTICATED IN MORE DETAIL 1. Plan 2. Write 3. Check 1. PLAN * Planning: Put simply, you will probably lose marks if you fail to plan before you write. Each year the examining boards report that this is the case. The mark schedules state that the students argument needs to be consciously shaped and this means well-structured; a plan is essential for this. You have one hour for this question so time is on your side for once. * Decide on what would be a suitable style for your kind of reader. * Brainstorm to create a list of points in favour of your idea. Choose five of the most convincing. Check that each point is truly separate and not a part of a larger, more general point; if it is, use the larger point. Make sure each point is truly convincing switch roles: would these persuade you? * Organise these five points into a progressive and persuasive order. * Create an equivalent list of opposing points that you may need to counter. * Work out a few ways to add interest and authority to your writing: rhetorical questions, an effective anecdote a piece of research, an expert opinion. * Aim to use REASON rather than EMOTION but do show your beliefs are passionately held, also you could use humour or emotion in one of the anecdotes you use. And always remember that if you call the oppositions view silly or foolish, you are effectively calling your reader silly and foolish too. Result: lost argument; lost marks. 2. WRITE OPENING PARAGRAPH * Open strongly and in an original way to capture your readers attention. * State your own point of view but dont be too strident in your tone. * If relevant and useful, give the history and background of the argument. * Find some common ground between you and your reader to generate trust and goodwill in you as a person and as a thinker. Selling yourself will help your reader decide to buy your ideas. BODY (CENTRAL) PARAGRAPHS * Open each paragraph with a topic sentence that introduces the points created from your planning above. * Explain, develop and explore fully each point you make in a logical, sensitive and clear way. * Try to link each paragraph to the next by using a subtle transition or hook sentence at the end of every body paragraph. * Acknowledge opposing views but sensitively refute them and show how your view is best. * Add power to your argument by using rhetorical devices. HERE ARE SOME EXAMPLES OF RHETORICAL DEVICES Rhetorical questions, similes, metaphors, emotive language (use with care!), irony (but never sarcasm!), lists of three, repetition, hyperbole (exaggeration for effect), humour, anecdotes, and so on. * Add fluency to your argument by using discursive markers. HERE ARE SOME EXAMPLES OF DISCURSIVE MARKERS However; although, if so, and so, but, clearly, on the other hand, therefore, supposing that, furthermore, looked at another way, in contrast, on the contrary, etc. * Add authenticity to your argument by sounding sincere, using anecdotes (true accounts) and so on. * Add authority to your argument by writing confidently and using effective support, e.g. expert opinion, statistics, and so on make this up in the exam, but keep it reasonable. CONCLUDING PARAGRAPH * Round up your argument by restating your case and summarising your main points. End as you began in a powerful, interesting and memorable way. 3. CHECK In this part of the exam, you gain marks for writing in an accurate, clear and fluent way. Each year the examiners report mentions that many students failed to achieve a higher grade because they failed to check and correct their work. Always give yourself time to check your writing thoroughly before handing in the exam paper. Read each sentence after you have written it Write using a variety of sentence types and styles but remember especially that shorter sentences are often more interesting because they are crisper and clearer. An occasional ultra-short sentence can add real impact to writing. Never fail to re-read your sentences after writing them to check that they are complete in their sense, accurate in their grammar and spelling and follow on logically and smoothly from the last. Check every paragraph. A paragraph is a written discussion that covers a single topic one topic among the many that are needed to cover the subject matter of the whole piece of writing. One of the sentences in the paragraph, and quite often the first one, is called the topic sentence. This is the sentence that introduces, or tells in a nut shell, what the paragraph is going to be about. The remaining sentences do no more than expand and explore the ideas raised by the topic sentence in more depth. No points that are unrelated to the main topic should be covered in the same paragraph. Each paragraph should flow smoothly from its predecessor. This is achieved by the use of a subtle hook sentence at the end of the paragraph; this is a sentence that hooks into the new topic of the next paragraph. To correct a missed paragraph simply put this mark where you want in to be: // then, in your margin write: // = new paragraph. The examiner will not mark you down for this so long as you have not forgotten all of your paragraphs. Examine each comma Over, or misuse, of commas is a common and important error that can lose many marks. Many of you will occasionally use a comma instead of a full stop to end some of your sentences. You are failing to recognise where the end of the sentence should have been. Too much of this leads to a dreary and difficult-to-read style because it destroys the clarity and crispness that is a necessary part of all good writing. A sentence is a group of words that is about one main idea or thought. It should seem complete to its reader. Sentences that drift into several ideas, or which seem incomplete, are less clear and interesting to read. Ending a sentence with a comma (or even nothing but a space) instead of a full stop will allow it to run on or drift in this way. Try to use commas only to mark off parts of a sentence so that the sentence reads more smoothly or makes clearer sense. Look at every apostrophe. Look at the words you have used that end in s. Are they plurals? If so the chances are they do not need an apostrophe. Apostrophes are used to show when a letter has been missed out (as in: shouldnt) and when two nouns belong to each other (as in: the schools entrance). Also make sure that when you write its you do mean it is (as in its cold) not belonging to it (i.e. as in: its surface).

Techniques to Develop Creativity

Techniques to Develop Creativity Abstract. Creativity is the ability which has the human being to create something out of other ideas that are new and interesting but unfortunately in the actual education system not are implemented, so the present article explain about some things that have to change in the education system to increase the creativity in the students, the creativity can be learned, practiced, and developed by the use of proven techniques that it will speak more later. The implementation of creativity in the education in very importan because the schools must be a pillar bases to enrich and encourage creativity in each one of the students, in other words the improvement of creativity in education has great importance for the development of the students and a nation, because it can improve the formation of scientists, engineers, and specialists. The human creativity represents an enigma to the research community: It is all but impossible to describe the process in unequivocal terms, yet there is a strong desire to promote in the education the develop of creativity. The quality of education is one of the most commonly used expressions currently in the field of education, as a point of reference that justifies any process of change or improvement of the plan. In this area the development of creativity would be the backbone of a new educational system that is more efficient than other systems, because creative thinking in a disciplined manner can play a real role in innovation. Creativity and innovation are normally complementary activities(European Commission, 1998). The improvement of creativity in education has great importance for the development of the students and the nation, because it can improve the formation of scientists, engineers, and specialists. It can be learned, practiced, and developed by the use of proven tec hniques, so it is necessary to adopt a education system used in other countries that it is more effective. For example, Finland system in the education, implementation of appropriate tools to develop of the creativity and techniques and methods for develop the creativity. All these points are necessary to give solution to reduction of the creativity in the education, so it can be considered as a basis for building a strong education structure and the increase index them creativity in schools, universities and other institutions. There exists a big variability of creative techniques to use as individuals and groups. However the techniques that are more appropriate to generate creativity are used in groups. But, why are group techniques more efficient than the individual techniques? The European Commission gave the answer creativity is an attribute of the individual, though generally it can only be developed efficiently when it is tackled within a group of team.(European Commission, 1998). Some of techniques more used for develop the creativity are: analytic techniques and intuitive techniques (Sefertzi. 2000). Analytical techniques follow a linear pattern of thought or sequence of steps very good organize, in other words this type of organization in the question help that student stimulate different ways of organization known information and help approach problems from new angles (Miller 1987). Intuitive techniques are less structured techniques, so the intuitive techniques have not a organization or steps th at student have that follow because the student or other person that use the intuitive technique, only he has that look the phenomena of his study and the he has formalote intuitively hypothesis, theory and other suppositions to can give a explanation about the phenomena. Now, but to apply these methods and tapeworms requires the use of instruments that would facilitate a better understanding and stimulate the brain. According to Andriele De Prà ¡ Carvalho, Eloiza Avila de Matos, Dà ¡lcio Roberto dos Reis, Luà ­s Felippi Serpe and Sandro Carvalho there are also 67 creative techniques to stimulate the development of creativity in students. Following is the description of some of the tools for creativity. Analogy technique: According to Tsuilien Shena and Jiin Chyuan Laib the analog technique can help people to understand unknown events or houses from known elements (Shen Lai. 2014), in other words acts as a connection between the image that makes your brain to understand the phenomenon you do not know. Bullet Proof Technique: This technique consists of searching or determining in a specific area where the ideas and objectives raised have a high risk of failure, therefore the main idea of the technique is to find solutions to the problem that may appear in those cases. Inconsistency Analysis Technique : The technique consists in find contradictions to a certain situation, then you have to find the possible solutions, but the solutions titnen that being innovator. According to Andriele De Prà ¡ Carvalho, Eloiza Avila de Matos, Dà ¡lcio Roberto dos Reis, Luà ­s Felippi Serpe and Sandro Carvalho for the use of the technique of inconsistencies recommends the ones of: A list of inherent contradictions of these problems that you could solve in a daily basis. Add to the list the new contradictions you may find and try to identify the interaction among them. If you could find a way to remove or reduce multiple contradictions at once, then you will have a higher probability to identify an executable solution (Carvalho., Matos., Reis., Serpe Carvalho. 2012) New View Technique: The technique has the purpose of obtaining a suggestion or reaction from one or more persons about a specific topic, that is to say, the conclusions, recommendations and suggestions that the person or each person receives, the mind opens to new Therefore, this technique gives students new ways of thinking. Mental Mapping Technique: Paul Farrand, Fearzana Hussain and Enid Hennessy in their article say that Mind maps provide an effective study technique when applying written material Farrand.,Hussain., Hennessy. 2002), because when a student makes a mental map, he / she interconnects actions and concepts of a topic in general, therefore these interconeccion of concepts provide the student with a clearer way to understand in content of the subject. Notebook Technique: This type of technique is the most used among the students, because the student has the ability to write his everyday ideas, events, class subjects and other, a very important point is the way he notes his ideas, in other words the ideas annotated in the book, subjects in subjects among others are very easy to understand for the student because they are his own words that are written. Reflection Groups Technique: According to the article, the technique consists of the collaboration of a group of students who collaborate with each other with a common goal, therefore the ideas expressed by each one of the group members will not be the same, so the group have to reach a unanimous decision. The decisions in the main challenge facing the group. All of the above examples are designed to help people develop skills to engage in creative ways of looking at problems and framing solutions using these tools, and to maintain those skills even without using the tools. But there are also other types of tools based technologies. The technology today is also at our service to develop our creative capacity with a large number of mobile applications, also sotfware developed for computers and other electronics devices. According to Joyce J. Elam and Melissa Mead, the support system for creativity emerged around the 1970 (Elam Mead 1990), the initiative was promising to provide computer-based tools that would enable those responsible for decision making have the great possibility of developing improved solutions with more creativity in the face of the problems to be solved. Also in an article by Mingyang Gu and Xin Tong argument that the development of software for creativity has to have two fundamental aspects: discipline and creative, because software construction can be a great problem and in the case but if the Developed does not have the clear ideas of what he wants to build, everything is very similar to a hell. Many scientist research have orientation about the development of creativity as an process apply in the education. Some studies about creative abilities show that can be developed by the implementation of tools that estimate the brain, because in a research say the brain is a muscle that need exercise for attain a better performance (Taylor. 1972). Creativity can specifically be developed supporting tools, for example a computer can be a tool for creativity, because they contain models of software created with the purpose of stimulating the brains students, computer software idea processors, information systems, etc., for example MindMeister is a free software that you can find in internet, according to Rahimi, Van den Berg and Even, they think that MindMeister is very useful tool for students and also for teachers. Compared to paper, in MindMeister you can add much digital stuff to your mind map including im- ages, URLs, and links. (Rahimi., Van den Berg. Veen. 2012), also MindMeis ter is considered the best application in the market to develop mind maps online. With its award winning online version and its free mobile apps, its users can make mind maps at school, at home, at the office and wherever they are. Mind mapping with MindMeister is such an easy and intuitive process that anyone from a first grader to the CEO of a company can use this application to improve their productivity and put their creative ideas into action. MindMeister offers a variety of amazing features that allow users to collaborate and brainstorm online, plan projects, develop business strategies, create fantastic presentations and use the enormous potential that mindmaps offer for education. To this end, MindMeister offers huge discounts to students and teachers, and even offers free accounts with up to 10 mind maps that provide all the necessary features for creating mental maps: simple but with huge reach. The tools are that it develops a purpose which is help students to create, pro mote and generate creativity, creativity tools, stimulate the imagination. Everyone is creative, so each must find his environment to develop that creative side, that we all have but for able a best result of creativity. As the result of a radical change in the education system, methods a techniques and implementation of tools, produce that the creativity in the students can be more effective. In actual moment exist a decadent in the creativity of the student but in the future with the implementation of all that wrote in the essay can be posible the develop of creativity. REFERENCES European Commission (1998), Innovation Management Techniques in Operation, European Commission, Luxembourg. Higgins, J.M. (1996), Innovate or evaporate: creative techniques for strategists, Long Range Planning, Vol. 29, No. 3, pp. 370-380. Sefertzi, E.. (2000). Creativity . noviembre 17,2016, de EC funded project Sitio web: http://www.urenio.org/tools/en/creativity.pdf Miller, W. (1986), The Creative Edge, Addison-Wesley, Reading, MA. Amabile, T. M., Conti, R., Coon, H., Lazenby, J., Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184. Carvalho, A. D. P., de Matos, E. A., dos Reis, D. R., Serpe, L. F., Carvalho, S. (2012). Tools for Creativity. US-China Education Review, 2(11), 936-946. Shen, T., Lai, J. C. (2014). Formation of Creative Thinking by Analogical Performance in Creative Works. Farrand, P., Hussain, F., Hennessy, E. (2002). The efficacy of themind mapstudy technique. Medical education, 36(5), 426-431. Elam, J. J., Mead, M. (1990). Can software influence creativity?. Information Systems Research, 1(1), 1. Gu, M., Tong, X. (2004, April). Towards hypotheses on creativity in software development. In International Conference on Product Focused Software Process Improvement (pp. 47-61). Springer Berlin Heidelberg. Rahimi, E., Van den Berg, J., Veen, W. (2012, December). Designing and implementing PLEs in a secondary school using Web2. 0 tool. In The Personal Learning Envrionment (PLE) Conference, Melbourne, Australia, 12-13 July, 2012. Public Knowledge Project.

The Marketing Strategy Of Vietnam

The Marketing Strategy Of Vietnam Tourism industry worldwide is one of the largest sectors which have greater contribution in the growth of economy. It is obvious that tourist from one continent travel to other continents. Southeast Asian countries have become popular destination for European tourists and the government in each respective country from Southeast Asia putting significant efforts to attract the tourists across the world. However due to economic recession there was a record downfall of tourists from Europe in the region. In this view this assignment report discusses the marketing strategy of Vietnam to attract customers from European countries including the market, segmentation, targeting and positioning strategy (Akaah and Korgaonkar, 1988). 2. Target Country of Tourist Destination: The number of tourists from Italy has seen a significant downfall to visit Vietnam in the tourism statistics during the past four months however the total in flow of the tourists in the country has been increase by 103% as per the tourism statistics issued by Vietnam tourism government. Among other European countries the flow of tourists from Italy was equal and in last four months this figure has been decreasing continuously (Berthon, Lane, Pittand Watson, 1998). According to the tourism government in Vietnam, the tourist flow from Italy was 11,243 in December 2009 which has been reduced to 5796. There is great potential of tourist in Italy since during Easter most of the population in Italy go for outbound vacations and Southeast Asian countries they found attractive place to visit due to heritage, culture and monuments. Based on these observations I have chosen Italy as a target market to attract tourist from Italy. (Source: http://www.vietnamtourism.gov.vn/) 3. Resorts on Facilities and Services: Windsor Plaza Hotel is one of the preferred choices for tourists to get accommodation as the hotel has branches across the country. The hotel is located at heart of the capital city of Vietnam Ho Chi Minch City which is situated in the mid way of historic china town district and business district. The hotel provides world class five star services with a combination of luxury and hospitality services. Windsor plaza provides superior hospitality services to both the business travelers and leisure travelers (Bocij, Chaffey, Greasley, and Hickie, 1999). There are the set up of professional services offered by Windsor plaza where the travelers can make the choices among shopping, entertainment, meeting and dining facilities. In addition to this the tourists can have the great experience of perfect gifts, boutique, shopping and discotheque which has been built with the inspired theme of American style discos. The luxurious service described above has become the unique choices and needs of travelers from Italy and these are the USP of hotel to attract tourist across the world countries (Agrawal, Arjona and Lemmens, 2001). Tourists from Italy travel outbound to get relax from work, entertainment and enjoyment. Therefore in this view they always seek for the place where they can have the experience of all luxuries, sources of entertainment and facilities under one roof. Windsor plaza provides the accurate services as per the need of European tourists. In addition to this the hotel provides multi-cuisine food with the specialization of each European country, so that the tourists from Europe should not miss their choice of food. Another advantage provided by Windsor Plaza is the low rates than the other hotels. The hotel offers best possible low rates where the customers can negotiate and much cheaper than the booking rates directly. All the rates are finalized after consent of the customer and no hidden charges applied into the service hotels. Along with the low rate ben efit, the hotel provides first hand information that meets the expectation of the tourists (Business Wire, 2002). 4. Marketing Strategy: In order to attract the tourists from Italy, the country requires robust marketing plan which should cover every aspect of market strategies to target the tourists. This section provides the segmentation, targeting and positioning analysis for Vietnam . 4.1 Target Market: Target country in Europe will be Italy as it is the most preferred destination for Vietnam where a significant share of tourists flow exists among other destinations. The major destinations from European countries include France, UK, Germany, Italy and Spain where the majority of tourists visit the Southeast Asian countries specifically for leisure purpose. Each of these countries have equal tourists flow however it has been assessed that due to economic recession tourists visit from Italy has been reduced tan the previous year visits (Cohen, 2002). Therefore it should be essential for Vietnam to develop a strategy to capture the lost share of tourist from Italy. Most of the population in Italy usually goes for outbound travel in vacation time such as Easter, Christmas and summer holidays. Southeast Asian region is the preferred destinations for these tourists (Festervand, Snyder and Tsalikis, 1986). 4.2 Segmentation: Before targeting the tourist it is essential to segment them based in their demographics, psychographic, behavioral and geographic factors. Below is given the segmentation analysis for tourists in Italy. 4.2.1 Demographic Segmentation: The demographic segmentation refers to the gender, age, income level and education level of the target segment based on which a marketer defines the profile of its target customer. The target profile of tourist will be population with age more than 18 years who are graduates with monthly income more than Euro 3,500 and good equal proportion of male and female (Hoffman and Novak, 1996). 4.2.2 Geographic Segmentation: Geographic segmentation is based on the location of the target segment where is resides. The target location will be major cities in Italy since majority of population in Italy resides in urban areas and reach of the communication channel is higher among the urban areas. Apart from this the target customers identified at the outskirts of urban areas since a good proportion of population also resides in such areas due to low cost of index (Jasper and Ouellete, 1994). 4.2.3 Behavioral Segmentation: Behavioral segmentation is based on the consumer behavior, culture, values and beliefs. Consumers in Italy are reserved in nature and very price sensitive. They have the cultural values to spread happiness with enjoyment and entertainment. The purpose behind leisure traveling is to enjoy the vacations without any stress and with full of comfort. Tourism government in Vietnam is making efforts to fulfill the basic tourism needs of the tourists (Kehoe, Pitkow, Sutton, Aggarwal and Rogers, 1998). The core focus of the government is emphasizing on developing and renovating the tourist sites in the country with old heritage monuments and all facilities with latest technology in the hospitality sector. Beaches in Vietnam are very popular. In this way the marketer will target the tourists in Italy who are seeking place for their comfort and likely to enjoy the beaches (Machlis, 1998). 4.2.4 Psychographic Segmentation: Psychographic segmentation is based on the lifestyle, mind set and thinking of the consumers for availing the particular product and services. Marketer will target tourist in Italy who visit the tourists destination for reliving from the stress from their busy life. In addition to this the mind set of the tourist towards leisure purpose to pass the vacation with full of enjoyment and luxury. They feel that visiting tourists place will provide the experience of new learning and entertainment (Oberndorf, 1999). 4.3 Targeting: The target profile of the tourist will be divided into two segments such as those tourists who have already visited Vietnam and those who will visit Vietnam first time. The aim of targeting first segment of tourist will be the add on benefit to the marketer as it will be easy to capture this segment and require less efforts to attract the tourists again to visit Vietnam (Millman, 1998). Moreover they are potential customer as they are well aware about the tourist place in Vietnam which enables to plan their visit easily. On the other hand aim of targeting the fresh tourists is to increase the market share and provide the expedience of this segment with enjoyable life and comfort by the attraction of tourism in Vietnam. The profile of target customer will be population of age 18 to 25 years, 26 to 35 years and 35 to 55 years who are likely to enjoy their vacations in comfortable place. Various holiday packages will be promoted among the target segment to promote the tourism in Vietnam . The core target segment will be consumers of age group 26 to 35 since they are the decision makers in the households and level of income and spending power is higher of this segment (Lewis, 2000). 4.4 Positioning Strategy: The positioning strategy includes the advertising and communication to the target segment. A marketer must choose the advertising and communication channel with high reach among the target segment. Online advertising is the optimal method of promoting the tourism in Vietnam. A marketer can select the social networking popular in Italy to advertise the tourism in Vietnam (Quelch and Harding, 2009). The marketer can also select the email marketing, web blogs and RSS feeds to promote the tourism among Italian tourists. Under the promotion strategy the Windsor can offer family package or group package by highlighting the major facilities, services and popular destinations in Vietnam (Oliver, 1999). The marketer at Windsor can also select some choice of discount package with visual presentation of popular tourist sites to attract the customers. In addition to this a differential and low cost strategy will work to promote the tourism in Vietnam. Apart form this; the Tourism government in V ietnam should upgrade the website by installing the virtual tour of popular tourist destinations so that the tourists can have the view of tourists places and tourism in Vietnam virtually. Events should be promoted on the website in order to attract the tourists. The promotional activity will be implemented by engaging the local travel agents and travel companies in Italy (Porter, 2000). 5. Marketing Mix: Marketing mix is the critical factor which enables the marketer to deploy the marketing strategy in optimal way and also provides the growth and expansion of an organization. Until the sound marketing mix is developed a company can have several challenges in the market place to promote its products and services. In this way the seven Ps of marketing mix of Windsor Plaza are defined below (Shankar, Rangaswamy and Pusateri, 1999). 5.1 Product (Services): In case of hotel the product will be services which are intangible in nature. Therefore based on the service offerings the Hotel can forecast its sales to be generated and the margins of the Hotel will be estimated in the coming years (Reda, 2000). Windsor can offer varieties in its hospitality services such as house saloon service, multi cuisine food specifically all verities of European cuisine. In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies based on the revenue generated and recommending the tourist about the hotel (Van den Poel and Leunis, 1999). The services will be included all the modern facilities so that the tourists get fascinated hotel services. at the same time the hotel will realize where there service are lacking and using this opportun ity the marketer can boost up their sales (Riedman, 1999). 5.2 Place: Place has of its primary importance in marketing mix, the marketing and sales manager should understand the appropriate market in Italy to promote the hotel service along with the tourism in Vietnam. Before implementing the marketing plan the marketing manager should study about the general demographics about Italy for example moot of population in Italy resides in metro areas and tourists came from the outskirts of the metro cities and urban areas. In the internet era, most of tourists in Italy do not visit the travel agencies and book their tourist plan online. Therefore the service will marketed through major internet portal (Woolley, 1998). Apart from this the metro city malls will be targeted first to promote the tourism. 5.3 Promotion: As already discussed, the hotel will use the differentiation and low cost strategy to develop the competitive advantage under the promotion strategy. Online marketing channel will be used to promote the hotel service and tourism. Some of the communication channel includes, social networking sites, website, email marketing, RSS feed and Blog. Advertising will be utilized through various websites which are most often visited by the tourists in Italy (Warner, 2000). In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies (Warner, 2000). 5.4 Price: Under the promotional strategy the hotel will use the low cost strategy in which the hotel will offer discount and best possible low price for its services in the industry. Since the tourists in Italy are more prices sensitive and it should have the worth as per the offerings. Pricing will be offered by covering the all the hotels expenses and kept the margin at lower side. The hotel can therefore make the volume based profits and utilize it in the long term (Wingfield, 2001). 6. Extended Ps: The extended Ps of marketing will be used to reinforcing the positioning strategy of the hotel as described below (Ansoff, 1957). 6.1 Process: In service industry process is the key marketing mix since the customer feels happy if they find the service process is easy and services of the company can be accessible in the easiest possible manner. The marketer will pace self made process in the hotel with signage to get the access of each service easily. In addition to this the hotel will use intercom facility to by just dialing one number and the hotel staff will provide the instant service within maximum of 10 minutes. It will be highlighted in during the hotel promotion (Baker, 1998). The hotel will provide the below services for its tourists: Executive lounge Business center Meeting facilities Recreational facilities Kids playroom Tour desk Airport pick-up service: USD18/way/4seats and vehicles for rent Outside swimming pool Multi-lingual guest service staff Laundry and dry-leaning service Modern elevator and baggage storage Souvenir/Gift shop and ATM in hotel Doctor/Nurse on call Foreign currency exchange Travel tour arrangement Business Center with ADSL Internet and Email Beauty salon and beauty treatment center Gymnasium and fitness center Massage, Spa, Sauna, Steam-bath and Jacuzzi Shopping center, Games and Casino room Ngan Dinh Restaurant Cafà © Centra America Discotheque An Dong shopping plaza (Source: http://www.vietnam-hotels.net/hotels/Windsor-Plaza-Hotel) 6.2 People: The hotel will employ best of industry experience in order to provide highly acclaimed services to the tourist. People are the first face in the service industry and they are like the tangible asset of the company. In hospitality business, people are only the evidence where the customer feels the experience of services. Hence the hotel will employ the hotel management professionals with minimum 3 years of experience of the industry to provide betters service to the tourist (Agrawal, Arjona and Lemmens, 2001). 6.3 Physical Evidence: Physical evidence includes the proper display of the services which are visible during the hotel visit. In this way the hotel will use the signage merchandizing where the each facility will be marked with proper sign. The interior of the hotel will be designed by the architect and interior designer. During the positioning, a virtual tour of hotel will be created and displayed on the communication channel such as websites and internet portal (Berthon, Lane, Pitt and Watson, 1998). 7. Budgetary Requirement: Since the Windsor plaza is already an established chain in Vietnam, therefore the hotel requires the renovation in its hotel and promotion expenses. Since the hotel will use the digital marketing concept to promote the service and incentive commission to be provided to the travel agents and companies. Hence the forecasted budget is provided in the below table for the period of six months: Month Estimated Expenses 1st month USD 55,000 2nd month USD 40,000 3rd month USD 25,000 4th month USD 25,000 5th month USD 15,000 6th month USD 7,000 The progress will be monitored through weekly sales sheet in which the company will make the comparison of actual revenue generated with the target revenue and based on the figures the target for subsequent months will be assigned to each sales manager (Festervand, Snyder and Tsalikis, 1986). In addition to this the company will prepare expense ratio chart every month to monitor the cost over revenue generated. Apart from this the number of visits on the web portal and networking sites will be recorded to monitor the progress of advertising and promotion. The marketer can also check the user review to monitor the impact of its marketing campaign (Cohen, 2002). 8. Recommendation: In order to gain the long term advantage and global marketing benefits the marketing manager should perform different marketing activities which will enable the hotel to gain the competitive advantage for minimum of five year period. Year 1 Year 2 Year 3 Year 4 Year 5 Focus in Marketing Campaign Flexibility of Rates Online Considering the Channel Management Products Investment in the Website Optimization of Website E-mail marketing Protection of Online branding Monitoring the Users Review Online and Accordingly devise the marketing strategy Offering a analytical package Responding to the market condition Lewis (2000) suggested that the company should optimize those key steps which enable to understand its advertising and promotion. Since Windsor Plaza will use digital marketing therefore user review will provide the necessary information to the marketing manager to understand what the hotel can best offer to the tourists. Apart from the protection of online branding is essential as it will enable the marketer to protect other websites to advertise companys image in the negative way such as low rate hotel.

Anne Brandstreet and Female Identity Essay -- Anne Brandstreet Poems P

There are not many â€Å"major† female writers in American Literature, and writing, traditionally, has always been viewed as a masculine activity. It is therefore very interesting, and even ironic, that the first author published in the newly established Puritan society on the American soil, Anne Bradstreet, was a female. Indeed, Bradstreet's poems are filled with female presence. However, I also sense that Bradstreet’s feminism is held in check by her Puritan values, and there is a conflict created throughout her writing between this society of Puritan patriarchy that she lived in and her identity as a female.   Ã‚  Ã‚  Ã‚  Ã‚  Bradstreet’s poems are focused on the simple pleasures found in the realities of the present. She rejoices in the presence of nature that she sees surrounding her in â€Å"Contemplations†, rather than that in the pleasure of Jesus and her Puritan religion (like Phyllis Wheatley does). Part of the reality for Bradstreet is living as a female in a male-dominated society. Bradstreet embraces this, but at the same time questions the views towards females. Women in Puritan society played a subordinate role in a traditional patriarchal family structure, and were relatively restricted in their opportunities. They were not generally viewed as equals to men, and in â€Å"The Prologue†, Bradstreet questions her role, and thus a woman’s role, in writing poetry. At the end of the prologue Bradstreet writes, â€Å"Let Greeks be Greeks, and woman what they are; Men have precedency and ...

Sea Lions: Natures Playful Aquatic Land Mammals Essays -- Essays Pap

Sea Lions: Nature's Playful Aquatic Land Mammals Introduction Sea lions may look like sea creatures, but they also behave like terrestrial animals. Unlike whales, mammals that spend their entire lives in water, sea lions inhabit both the water and land throughout their lives. This aquatic land animal prefers the water for food, fun, and safety; while preferring the land for socializing, territory, and procreation. Being mammals, they share many behaviors common to humans and other mammals. Like mammals, they are born with the ability to walk on land shortly after birth. Surprisingly, they are not born with the ability to swim from birth, but need to be taught by their mothers. Like other mammals, they love to stay in social groups. During their reproductive season, females are dominated by aggressive males, that establish harems on the beaches. The relationship between females and their pups is characterized by affection, protection, nourishment, and instruction. In contrast to their limited terrestrial mobility, they can swim much better than they can walk. Unlike other land mammals, they have the ability to sleep in water . The most interesting thing is that they can sleep in water by using one part of their brain, while the other part of their brain is asleep ("Birds sleep with one eye open, half awake, study finds"). Clearly, sea lions have adapted well to a both an aquatic and land life. Sea lions are parts of the seal family and in the class of Pinnipedia ("Sea lion"). They have external ear flaps and well-developed foreflippers and hind flippers ("Sea lion"). Their predators include killer whales, sharks and humans ("Sea lion"). Sea lions have several types such as Zolophous, Steller, etc. Stellar sea lions are t... ...nd more than in the sea. Unfortunately, some species of sea lions are declining and may become extinct so that it is time to save them by enacting laws for protecting them and encouraging people not to kill them for commercial reasons. "Birds Sleep with One Eye Open, Half Awake, Study Finds." {CNN} 5 Feb. 1999. Bruemmer, Fred. "My Life Among Wild Pinnipeds." {International Wildlife} July-Aug. 1996: 10-12. Peterson, Richard S., and George A. Bartholomew. {The Natural History and Behavior of the California Sea Lion}. Los Angeles: American Society of Mammalogists, 1967. "Sea Lion." {Www.nhgs.tec.va.us/ptoption/sealion.html} (1999) "Sea Lion: Bark Is Worse Than His Bite." {Wysiwyg://104/http://www.letsfindout.com} (1999) "A Seal's-Eye View of Undersea Hunt." {MSNBC} 11 Feb. 1999. "Steller Sea Lion Distribution." {US Department of Commerce} (1999)

Capitalization of Gender in Edna Millay’s Essay

The sonnet has experienced many modifications and innovations throughout the ages. Edna St. Vincent Millay’s â€Å"I, Being Born a Woman and Distressed† and Elizabeth Barrett Browning’s â€Å"Sonnet 43†, both Petrarchan sonnets, have diversified and helped pave the way for future female poets. In order to address and capitalize on ideas of gender connected to sonnet form and content, Edna Millay and Elizabeth Browning both revolutionize the traditional male-dominated sonnet form as females, Browning expresses overly sentimental and passionate emotion through content and Millay contradicts the social norm of female sexuality as well through content. Millay and Browning revolt against the male-dominated sonnet. Popular among prominent male poets, the sonnet was deemed unworthy for females, as men were far more educated and capable of fulfilling its high standards and strict guidelines. Both poets proved common beliefs wrong by excelling in the sonnet form. They used the Petrarchan sonnet, playing close attention to rhyme scheme and using iambic pentameter. They even incorporated the Volta between the octave and sestet, while using the first three lines in the sestet to introduce the change in tone and the last three lines in the sestet to conclude, invariably identical to the traditional Italian sonnet. At a time where women did not even have the right to vote, Millay and Browning both struggled to find a place in poetry writing, especially the sonnet form in which their predecessors were all male. The literary cannon and the Romantic Era consisted of all male poets who directed the sonnets to their lovers in regard to express their profound appreciation. Love has been the preferred sonnet theme since the 1300’s when the sonnet was created and both, Millay and Browning, stuck with the same traditional concept of love and lust as their topic. Being one of the most popular, sought out forms of poetry, the sonnet was the perfect way for nineteenth-century women to get out into the limelight and start a feminist movement. Or possibly, women poets stumbled toward the sonnet form due to its oppressive rules of rhyme scheme, structural shifts, meter and syllable count, it provided them a ready-made metaphor, suggesting difficulties in communication. Extremely restrained, the sonnet form helped make inexpressibility apparent, it therefore presented women sonneteers with an irony that revealed their circumstances of restricted speech and forced silence. Female poets, who incorporated the strict sonnet form, at a time difficult for women to freely embark in the lyric tradition, did so only to promote gender variance. Elizabeth Browning uses exceedingly sentimental emotions in her â€Å"Sonnet 43†. She either does so for ridicule or freedom for women to express themselves. By the use of such diction she is using satire and mockery of overly melodramatic reactions and feelings of a typical woman. â€Å"†¦ With my lost saints! -I love thee with the breath,/ Smiles, tears, of all my life!†¦ (12-13)†, even with the usage of several exclamation marks, she creates emphasis on the over exaggeration. In her Sonnet 43, Browning proclaims the pleasure love brings and pleads for a complete surrender to love, which seems far too corny. Or perhaps, she is just being herself, demonstrating to fellow females to be confident and unafraid of articulating and communicating your feelings. Following the thematic convention of rhyme scheme and iambic pentameter, Browning either wants to represent stereotypical females with her portrayal of unrealistic sensations or she wants to prove that even a completely feminine sonnet can create attentiveness to gender difference. Edna Millay challenges the social standards of female sexuality. Millay’s poem explores a female-centred perspective which opposes the widespread male-dominated presumptions of women. It is indeed a very sexual poem, revealing her sexual attraction and intentions to a particular man. Female sexuality was silenced in those times and rarely did women speak so openly and fearlessly of personal matters. She created a new realm of subject matters to women authors and helped support a liberated approach to life. The style of her poetry is formal with typical meter and rhyme scheme. Critics have repeatedly pointed out her bizarre connection of conventional poetic forms and structures with completely unconventional ideas and expressions. We must recognize and appreciate Millay for revealing the love ’em and leave ’em tactic normally exercised by males. However, because of the poet’s reversed gender, this strategy seems more modern, harmless and considerably humorous. There is irony and originality in a female using such rebellious content, perhaps she is scrutinizing normal male intentions, as it is regularly the women who are hurt in the end because they long for a relationship while the men are only looking for sex. The form may receive validity of tradition while the content concurrently mocks tradition. With the help of this poem she gained a reputation of a free-spirited and revolutionary social figure whose work followed her commemoration of life. Edna Millay’s poem fights for sexual freedom originally claimed by men, it fights for equality of the double standard that exists, which inhibits female sexuality and encourages male sexuality. Writing as women has led them to run â€Å"counter to† their culture and â€Å"against the grain of time† to echo Pounds’ words. Edna St. Vincent Millay’s â€Å"I, Being Born a Woman and Distressed† and Elizabeth Barrett Browning’s â€Å"Sonnet 43† redefine the standards of genre and gender norms. Millay and Browning both revolt against the regularly male sonnet form, they were attracted to its structural affinity to promote gender variance. Browning creates emphasis using ordinary female emotions, while Millay challenges normality of female sexuality. However at the same time there are distinct contrasts apparent, Browning’s poetry has a feminine quality with such passion and sentimentality while Millay’s poetry has a masculine quality, as it resists sentimentality with her ability to look beyond the status quo and her completely opposite lifestyle of love affairs. However, both poets attempt to reconcile with convention while contributing to gender capitalization, hoping to establish diversification equally valid for females. Both are icons for womanhood, both are masters of the sonnet forms and both are nurturers of ambition, independence, outspokenness and flaunting sexuality.

Movie: On Golden Pond

On Golden Pond Cassandra Mclean Central Carolina Community College I would have to admit that this was my first time ever hearing of this movie until this assignment but once I saw it I absolutely fell in love with all the characters and the different dynamics of family. It begins with Norman and Ethel Thayer moving back to their lake house in Maine for the summer. Norman and Ethel have been married a long time and will be celebrating Norman’s eightieth birthday and welcoming back their daughter Chelsea and she brings along her boyfriend Billy Ray and his teenage son Billy Ray Jr.Chelsea asked her parents can Billy jr stay with them while her and Billy go to Europe. When Billy and Chelsea return form Europe she discovers that her dad and Billy have the relationship that she always wanted and decided to confront him and deal with her emotions. Norman Thayer will be eighty years old his next birthday he is suffering from some health problems and have dementia where he is beginni ng to forget things like a photograph that he took years earlier and the road that he been on for years and now can’t remember how to get there.Norman is in between late adulthood and very old age Erikson’s nine stages of psychosocial development says that in late adulthood stage you take stock of your past and in old age you face new sense of self over failing bodies and need of care. Norman is always talking about getting older and dying he has declining cognitive functioning and that makes him irritable and confused.