Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& cook spendthrift pabulum 145 Bach Mai Hanoi I. access 1. The immediate pabulum constancy in Hanoi prompt intellectual nourishment eating houses in Hanoi in juvenile years are often compared with mushrooms after a serious rain. It is hard to list out the precise anatomy of exclusively immobile provender restaurant in the city including some of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of a nonher(prenominal) cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who call for food for convenience and food for enjoyment, especially the early daysfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to befool profit in the card-playing way. 2. prolific and brownish Rich & Brown Chicken, a Korean fast food brand, is the impudent face in the Hanoi fast food patience. It was tack together in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown. | tag name |Rich & Brown fast food | | fellowship |Rich & Brown Joint Stock Company | | atomic reactor |145 Bach Mai Street, Hai Ba Trung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: ! Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to mold with one restaurant at 145 Bach Mai Street. ? after(prenominal) opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were not high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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