Marketing for Construction Essay Example | Topics and Well Written Essays - 2500 words

Marketing for Construction - Essay Example consort to the CCS wesite, The construction industry has a huge impact on all our lives, with many construction whole kit and boodle in sensitive locations. If all construction sites and companies presented an image of competent management, efficiency, awareness of local environmental issues and supra all neighbourliness, then they would become a positive advertisement, not just for themselves but for the industry as a whole.The construction industry consists of the property owner, real estate business, legal and regulatory body, property searcher beetle and buyers. The marketing environment for construction industry consists of the industry competitors, suppliers, buyers, threat of substitute and potential entrants.The factors influencing the demand and tot of the construction industry are the genial and technological factors, semipolitical and legal conditions, economic and environmental factors. The social factors include the demograp hic factors like age, sex, education level, ethnic diversity of the target group, social groups, social attitudes and other. The political condition, law, regulations and policies, taxation are some of the factors of the political and legal environment. The economic factors includes the level of income, CPI, Inflation, employment, availability of funds/loans and the boilersuit economic condition of the nation. Environmental factor include the factors like regulations, environmental impacts like contamination, construction waste, might conservation and others.This provides information on the segment rivalry. The numbers of firms are more than 192,404 small and big firms. This sector is one of the largest sector employing more than 200,000 people. The segment rivalry is high in the industry. The economic turmoil has increase the segment rivalry. The high exit barriers of the industry are high due to heavy capital and investment requirements.The suppliers are integrated part any in dustry. This is a